Groupon Grows Beyond One Deal Per Day

Amplify’d from

Amidst all of the buzz swirling over a potential buy-out by Google, Groupon is unveiling a series of changes that shows how it plans to become more than just a deal-a-day site.

Call it Groupon 2.0. The company is “trying to re-imagine how Groupon might work if we were building it from scratch today,” said CEO and founder Andrew Mason in an interview on Tuesday. The new services, rolling out this week, will help it “dramatically increase” the number of businesses offering deals on the site, he said, and give customers new tools to use Groupon to find deals multiple times per day.

The first component is a self-service “Groupon store” platform for local merchants, where they can set up Groupons for themselves without going through a Groupon salesperson or waiting for an opening to become a city’s deal of the day.